To demonstrate the benefits of the park assistance, we created a sound card that simulates its functioning. The cards were delivered to a specific target group, of people who have already visited Fiat concessionaires in the last days and were probably still deciding which car they would buy. If they brought the sound card to the concessionaire, they would have the park assistance for free when buying their Fiat.

The premium card gave Fiat a better status among the clients and most of them responded positively. 45% came back to the concessionaire and 30% concluded their purchase.