Corona, is the brand that encourages all people, no matter what race or gender to live freely outdoors. But this is easier said than done in South Africa. South Africa has a tumultuous past where freedom of movement was not a right but a privilege, especially if you were a person of colour. Due to this segregated past, generations of South Africans have not yet been able to experience the richness of outdoors in their own country. A deep love for the ocean had Cass Collier unknowingly confronting injustices and advocating for equality, in a country with a long history of oppression.

Corona is a brand that wants all people, no matter your race, colour or gender to live and move freely outdoors. in a two part docu-series, we told the real stories of two South African Free Surfers who through their love for the ocean had them unknowingly confronting injustice, breaking down stereotypes and advocating for equality, in a country with a long history of oppression and exclusivity. Cass Collier, a free surfer from Grassy Park, challenged the status quo, and even got arrested in his quest to find freedom, in the barrel of a wave. He went on to be crowned Big Wave Surf Champion. Khanyisa was confronted with the stereotypical view that black people can't swim and that she will never be a lifeguard because she is a woman and women can't save men. She went on to become the first female internationally qualified lifeguard and free surfer.

25- to 34-year-olds restricted to modern and contemporary living yearn for the feeling of being disconnected and reconnecting with nature. However, due to a segregated past, generations of South Africans have not yet been able to experience the richness of nature in their own country.

This limited ability to disconnect and experience nature fully, along with patriarchal expectations and inequality was exerted heavily upon black people and in more so on black women. This resulted in entire generations not experiencing the freedom of the outdoors, ultimately reinforcing stereotypes related to black people in general, and black women specifically.

Corona is a brand that advocates for freedom outdoors for all. So telling the untold authentic stories of two individuals who found freedom in the ocean despite inequality, restrictions and stereotypical views was something the brand could authentically use to inspire others to experience the richness of nature in their own country.

Through long format real life storytelling we have been able to inspire a future generation of surfers and encourage more inclusivity in the sport and in nature. The Free Surfers films are a way of recording and sharing real stories of freedom that previously were not told or celebrated. The Free Surfer docu-series was launched on Freedom Day by the mayor of Cape Town. He unvelied their films and gifted the City of Cape Town with benches, that honoured the achievements of Cass and Khanyi. The benches were made from surfboards and have been placed at key beach locations pivotal to their stories in and around Cape Town. QR codes on the benches allow the public to engage further by leading them to view the entire film ONLINE.

With a reach benchmark of R3.2 million we were able to reach R4 023 207.67 IN EARNED MEDIA

126% RETURN ON INVESTMENT

27 000 000 IMPRESSIONS

3 969 019 PEOPLE REACHED

76% VIDEO COMPLETION RATE

2 375 829 TOTAL VIEWS

10 835 WEBSITE CLICK THROUGHS

But more importantly, Corona has made a commitment to rewrite an exclusive past by funding a surfing initiative for previously disadvantaged people that encourages more inclusivity in the sport.