No specific regulations affected this campaign.

We’ve launched a special program in which we cover ex-cons prison tattoos with artistic ones that are better looking and better perceived by the society. This film promoted our program and did it so well, that the average media reach was 66 million people, earned media was over 1.5 million USD and dozens of tattoo parlors contacted us and offered their help for free. New stories are coming.

The campaign refreshed the image of Pedagogium School of Social Sciences not only in Poland, but also abroad, from where many of the students come to study social rehabilitation.

Effect: 50% more student submissions than in an average year, making it the biggest Pegagogium's year ever.

The document that promoted our program did it so well, that the average media reach was 66 million people, earned media was over 1.5 million USD and dozens of tattoo parlors contacted us and offered their help for free.

Effect: 50% more student submissions than in an average year, making it the biggest Pegagogium's year ever.