To launch unlimited calling for the first time in the UAE, we had a simple human truth to go buy: some moments you wish would last forever. The execution was able to capture moments that are relevant to us, and extend them to a surreal world where moments can literally last forever.

Every scene in the film symbolized one of those endless moments and through kaleidoscopic visual effects, was able to capture the feeling of what is it like when this moment lasts forever, in the world of freedom.