We created a video based on people reactions while being trapped inside the elevators, to encourage everyone to think about how bad is to be caged and to report animal abuse. The video was initially spread out only through social networks and it became the most commented and the top rated video on You Tube Brazil at the campaign’s first week.

- Hundreds of people were impacted at the elevators. - The video showing people reacting spread out through the internet, reaching the following results: - The number of volunteers’ submissions through the website rose 520% during the campaign. - In the first week, the NGO website received over 35,000 unique visitors, more than twice they do in an entire year. - CNN, Warner Channel, VH1, Sony among other major - TV Networks websites spontaneously promoted the campaign spot. -The Elevator film was the most tweeted video worldwide during the campaign’s first week, under the Nonprofits & Activism category.