Cannes Lions
CLM BBDO, Boulogne-Billancourt / DICOM (AN ENTITY OF THE FRENCH MINISTRY OF HEALTH) / 2008
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Description
A man is at a restaurant with his wife. All of a sudden, he gets a violent pain in his chest and falls on the floor, having a heart attack. All the other people in the restaurant don’t seem to be at all worried – they don’t even look at him. The waiter just waits. His wife even looks angry. On the floor, the man gives himself a cardiac massage. He saves his own life; stands back up and goes back to seat. His wife points out that his tie is out of place. The dinner continues as normal. Super: If it were that simple, we wouldn’t need to recruit.