Cannes Lions
THE RICHARDS GROUP, Dallas / QUIKTRIP / 2010
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‘QuikTrips’ are fancy gas and convenience stores, (like 7-11s, only much, much nicer and friendlier) mainly located throughout the middle of the United States. Absolutely anyone and everyone who has ever been to a QuikTrip love them. So we have produced a long-running, award-hogging radio campaign specifically geared to every possible target, sub-target, and super sub-target market imaginable.
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