To elevate Blue Skies from a well-known tropical fruit supplier into a desirable fresh fruit brand, with potential to extend into new and different product areas.Blue Skies produce is picked and packed at source and transported to arrive ‘fresh from harvest’ within 48 hours.

At Blue Skies everything is connected and has a return, from the Blue Skies Foundation which invests money back into the community, to the composting of raw material that goes straight back to the farmer.The brand identity uses a graphic fruit pipeline to express the Blue Skies promise ‘from field to fork’ within 48hrs. The pipeline continues across all of the range, telling different stories as it progresses.

Too early to tell