Cannes Lions
SANTAMARIA, Hamburg / HILCONA / 2006
Overview
Entries
Credits
Description
Hilcona is the category leader for fresh pasta in Germany.To defend the leading position against upcoming me-too-products we invented the "freshness hunter campaign": People trying to catch something fresh. In this commercial a man is hunting a fly on his moped. But his approach will fail. The solution is simple: Hilcona – the best way to eat something fresh.
Similar Campaigns
9 items