• Come to Alivaria zone

• Prove you know your missing friend well by answering questions on friend’s social account

• Wait some minutes and get crafted branded model of your missing friend done! Sure, all the models (without faces) were cut in advance.

• Party together with your crafted friend all over the fest!

Additional rule: the winner should make a photo with the friend and post in social web with the tag.

True friends will never let you down, so our friendship media travels all over the fest and gets to the VIP-zone, in cameras' focus, to the news feed, to the main dance floor and event video reports.

Thanks to real friendship Alivaria got the opportunity to cover the whole fest territory and directly communicated brand platform.

With 9,000 euro budget we got:

10,000+ contacts with brand

120,000+ impressions just in social network vk.com

(!) 200,000 euro saved. This is the price of main partner, THE ONLY ONE who can communicate brand outside partnership zone.