The Posters That Scare Birds were implemented at Hungry Jack's restaurants to inform patrons that the immediate area was safe to enjoy their food without being bothered by birds -- a common problem in Australia.

This encouraged the patrons to buy more food and in particular, fries.

Using holographic paper that's scientifically proven to scare birds by refracting sunlight, we decided to protect the fries the very moment they're being eaten. Posters were placed in store windows and patrons were encouraged to eat nearby. The movement of the birds created a constantly glittering and therefore startling poster surface.

We continued the distracting theme through to the art direction and typography. Taking inspiration from Escher's bird series we created bespoke, angular designs on a grid system for each poster, complimented by aggressive typestyle.

It worked.

We used posters in a way that they had never been used before. As a deterrent.

The posters protected Hungry Jack's customers' fries from birds while they enjoyed them in the sunshine.

Which in turn made them love the brand even more.

See below for confidential results.