Every year the brand launches a campaign before summer with the goal of becoming the main character of this season.Lifeguard Migration is a seasonal campaign for the Frigor ice cream line, of Nestlé. Under the concept: “Summer is getting closer”, the brand proposes a countdown towards the most expected time of the year.

The campaign consists of five commercials, where a group of lifeguards who fly show the most memorable moments of this trip, imitating the swallows’ migration from San Francisco to Buenos Aires. The spots use humor and show the lifeguards in different situations in various cities of America.