Reyka is a small-batch vodka from the small country of Iceland. To make Reyka stand out in a sea of vodka sameness we positioned it as MADE OF ICELAND and leaned into Iceland’s charmingly offbeat personality and hot popularity. In short, we wanted to introduce ourselves to people in a delightful and unmistakably Icelandic manner.

To tell the story of who we are and how we see the world, we tapped a countryman and Reyka superfan, a bearded fellow by the name of Fridrik Ingvar Ingimundarson, or “Frikki” for short. We filmed dozens of short videos with Frikki introducing Reyka to our new audience, while imparting a bit of our Icelandic culture…how Icelanders dine, curse, and filter vodka through lava rocks, to name a few.