We created and placed huge "Friskies Packages" on small billboards. Strategically located in the cities main squares, the packages had a deposit full of bird food on top of them (not visible from the street), which attracted lots of pigeons and other birds to the billboards.

We created very high brand awareness and a very positive response with a very limited budget. Significant word-of-mouth communication was generated and the boards became a popular attraction with locals and tourists.