The creative execution was built around short animated films, each featuring original, quirky characters seeking true love. Each animated film showcased its character’s journey as they eventually find their perfect match. We seeded the love-story films far and wide with bloggers, video sites and digital PR, just in time for Valentine’s Day.Love LettersWe ran print advertising pages—but only around magazine content about relationships and love.

Show LoveThe most popular animations were run in cherry-picked romance programming within prime and cable television.Experience LoveMadeForEachOther.com was our online hub, built as an open universe, featuring over 20 secret playable mini games.

Buy LoveIn store, we had to connect our two products. We shifted positioning on shelves to place Frito-Lay dips side by side with their chip-mates. In addition, shopping cart audio talkers and on-shelf collateral brought the “Made for Each Other” creative instore.

The dip/chip combo moved in a big way during 2009.

• Nearly 10,000,000 incremental dip units were sold • YOY sales increased by $35,000,000, +8% over 2008 • The least-dipped chip, Lays, saw increases in dip sales by +21% And consumers fell in love with the world of Frito-Lay dips:• 400,000 consumers went to the online hub to explore the world of Frito-Lay dips• Visitors to MadeForEachOther.com stayed six minutes on average and explored 12.5 pages each sessionMoney can’t buy you love. But at least a chip and a dip can be happy together.