We created a very special mealtime-alert in pre-primetime TV. While the viewer is watching the incidents of his programme in the early evening the Frolic dog is pushing aside the airing programme by nudging his empty bowl in front of him. With this meal time alert the dog on screen reminds his owner to feed him with a complete meal – in this case, Frolic.

Besides reach of standard TV communication the Frolic TV ad specials reach was continuous throughout the year. 1.5million viewers per day which reminded them to fill up the bowl every day.During the first two weeks on air sales increased up to 6%, versus a year ago with this ad special.