Cannes Lions

From Sand

DDB PARIS, Paris / UBISOFT / 2018

Film
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Overview

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Credits

OVERVIEW

Description

The film is a contemplative immersion into the world of Assassin's Creed Origins, bathed in crepuscular light and carried by Max Richter's music. A tribute to ancient Egypt's beauty as much as a metaphor of its frailty, the film shows symbols and achievements of this whole civilization being swept away by the wind. An Egyptian cat in a market, a heart in the hands of a priest, statues, boats on the Nile, soldiers, pyramids… the phenomenon spreads, eventually turning a whole city into sand.

Bayek, the hero of the game, makes his appearance in a deserted street of the city.

His son appears in front of him, but as Bayek tries to hold him in his arms, the boy vanishes away. Bayek stands before a huge cloud of sand approaching.

He steps into it and disappears.

Super : Where it all ends, it begins.

Execution

The huge environment of the film was built in full CG, taking inspiration from historical research and concept arts from the game (landscapes, architecture, styling, characters etc.). Each shot was designed to be as rich and detailed as possible, bringing a sense of scale.

The challenge was to make this whole world come to life in a realistic way, immersing the viewer not into a video game but into ancient Egypt Itself.

The programs used by MPC included Maya, Nuke, and Arnold for rendering.

The dissolution of objects into sand was definitely the most difficult part to achieve. The effect had to be realistic and consistent throughout the whole film, whether it applied to a small object like a heart or to a huge monument. For the particles animation, MPC used Houdini.

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