Eurobest
DDB PARIS, Paris / VOLKSWAGEN / 2018
Overview
Entries
Credits
Background
Volkswagen is the first car brand to offer Front Assist as standard equipment in France. Now, all VW break automatically in case of emergency.
But the thing is … the main issue for being, in some ways, way ahead of our time, is the competition. We to show with self-derision that we would like, for once, that the competitors copy our technology.
Similar Campaigns
12 items