Cannes Lions
COSSETTE COMMUNICATION, Toronto / GENERAL MILLS / 2011
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Fruit by the Foot are so delicious and so long that you never know what's on the end of yours. In this campaign we see a cool teenager hanging out on his couch, having a fun snack, when he notices something eating the other end of his Fruit by the Foot. Everytime he looks over he sees weird things munching away.
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