Cannes Lions

FRUIT BY THE FOOT SNACKS

COSSETTE COMMUNICATION, Toronto / GENERAL MILLS / 2011

Overview

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Overview

Description

Fruit by the Foot are so delicious and so long that you never know what's on the end of yours. In this campaign we see a cool teenager hanging out on his couch, having a fun snack, when he notices something eating the other end of his Fruit by the Foot. Everytime he looks over he sees weird things munching away.

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