Cannes Lions

FRUIT FIT FOR FUN

LEO BURNETT, Bangkok / T.C. PHARMACEUTICAL INDUSTRIES CO. / 2008

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Little bear travelled to an orange farm in Thailand, where he got an orange from the farmer. But instead of chewing, he kept it inside his cheek and started to travel to the orange farm in Brazil. Again, the farmer gave him an orange. He kept it on the other side of his cheek. He started his journey to Italy. The bear picked an orange himself this time. Once he got the orange from 3 different countries in his mouth, he began to chew it all at once for a full-flavored taste, just like Fruit Fit For Fun orange juice.

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