•Bogs Across America Tour (NY, Chicago, LA) - High impact PR, educational, sampling initiativeoThird and fourth generation cranberry growers educating consumersoShutterfly partnership with drive to web for bog photooSampling team in waders, distributing juice, Craisins & recipe bookletso1950 Ford F100 sampling vehicle oOcean Spray television talent in marketoCelebrity chef cooking demosoAmerica’s Second Harvest donations•Scholastic “Cranberries in the Classroom” In-School Marketing program•Holiday entertaining Thematics insert with recipe, coupon, craft•IRC on Fresh Bags•12 Months of Cranberry Recipe Booklets with coupons

Results suggest that bringing the cranberry bog to consumers and educating Americans about the attributes of the cranberry proved to be a success: •Ocean Spray’s volume share of the cranberry segment gained 1.7 points, bringing its current share to 53.9% (IRI data ending Dec 3, 2006) •The Bogs Across America tour interacted with an estimated 1.4 million consumers •Sampled 154,000 Juice/Craisins in 9 days•Web visits increased 12% in November 2006 from November 2005 •1 Billion consumers reached through media impressions in print and broadcast outlets•24,060 recipes requests up 133% over LY Sept.-Dec.