Cannes Lions
McCANN ERICKSON BRASIL, Sao Paulo / UNILEVER / 2008
Overview
Entries
Credits
Description
To create an internet campaign with the objective of communicating that Fruttare is the only 100% natural fruit popsicle.
Execution
We created the Fruttare Challenge, a reality show with a comedian who would have to spend a month trying to be 100% natural, both in his eating habits and his interactions. There were 17 episodes posted on YouTube and on the site www.desafiofruttare.com.br.
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