It was important to not just focus on the “light” part of the message, and to convey that Enlightened Smoothies are delicious. So, when we came up with the design-driven idea of light, colorful, airy fountains emanating from the Jamba cups, we decided to use photographs of the actual fruit ingredients to create the fountains’ colour – thus making them natural and delicious. Jamba Juice can get pretty crowded, so we thought these promotional posters would be most effective if they were a “bit of a break” from the bustling surroundings, hence the white background and minimal copy.

With no out-of-store media to support this in-store promotion, Enlightened Smoothies have surpassed every sales goal. So the client is happy with results, and, clearly, consumer’s were driven to try this smoothie by virtue of our simple, beautiful posters and related materials.