Cannes Lions
SAATCHI & SAATCHI, New York / GENERAL MILLS / 2011
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This year, Betty Crocker Fruit Snacks partnered with the non-profit group, One Laptop Per Child, for a promotion that encouraged American children to make a difference.The premise was simple. When a child in the US won a laptop, another laptop was sent to a child in Africa. Win one, give one.
So if a kid sent a laptop to Africa, how would they do it? In the spot “Hero,” we see a laptop’s journey placed in the hands of a child’s trusty action figure.
Even the smallest person can change a life, and any kid can be a hero.
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