Cannes Lions

FRUIT SNACKS CONTEST

SAATCHI & SAATCHI, New York / GENERAL MILLS / 2011

Overview

Entries

Credits

Overview

Description

This year, Betty Crocker Fruit Snacks partnered with the non-profit group, One Laptop Per Child, for a promotion that encouraged American children to make a difference.The premise was simple. When a child in the US won a laptop, another laptop was sent to a child in Africa. Win one, give one.

So if a kid sent a laptop to Africa, how would they do it? In the spot “Hero,” we see a laptop’s journey placed in the hands of a child’s trusty action figure.

Even the smallest person can change a life, and any kid can be a hero.

Similar Campaigns

12 items

Gushers

GENERAL MILLS, Minneapolis

Gushers

2024, GENERAL MILLS

(opens in a new tab)