Haribo is the German market leader in fruitgum and liquorice products. The aim was to create a flash-based fun and entertainment site for the main target group of kids between 6 and 16. The site contains online games and activites as well as a community. Regular and temporary sweepstakes and competitions can be found on the site.

Planet Haribo has been developed in three other languages so far, English, French and Dutch. Further languages are planned. The German site also contains an online shop for merchandise.