Make the brand and the product stand out in the summer, the most competitive time of the year for the ice cream market in Brazil.

The idea, a universal air conditioner remote control, is totally connected to one of the main benefits of the product: getting refreshed. Developing it in the shape of a Fruttare ice cream was the natural, simple and direct solution that immediately reinforced the attribute of the brand.

The playful nature of the Fruttare Universal Air Conditioner Remote connected immediately with everyone who received the item (Fruttare’s main retailing customers), showing the brand’s goodwill.