FT Wisdom: The essential tool for business-savvy media planners.

Powered by real-time newsfeeds from FT.com and loaded with the full FT media kit, this handy widget helps media planners quench their thirst for knowledge. Its high usability and relevance translates to valuable daily engagement, allowing us to showcase the FT’s true qualities and capture a new market of key brand advocates – media planners who now rely on the FT to stay informed.Initial awareness was created through a series of direct mailers to 60 key personnel – each received a Bonsai tree, followed by several care packs.