Cannes Lions
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / HYUNDAI / 2011
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Description
To promote Hyundai's fuel efficiency we created a radio spot that depicts how one fuel tank is sufficient for a road trip across the entire country.
From the northern most spot in Israel, Metula, to the southernmost spot, Eilat.
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