Tata engineering is India's only, fully integrated automobile company manufacturing passenger cars, multi-utility and commercial vehicles. It is a part of the Tata Group, India's leading private sector business conglomerate.India's first and only indigenous car, the Indica, its first premium feature sedan, the Indigo, an awesome range of 135 models of commercial and multi-utility vehicles that is unparalleled - diversity was both an advantage and a challenge.The communication objectives of the website are:- To portray the size, diversity 'multi-product', 'multi-market' and multi-locational' nature of the company- To fulfil the communication needs across a large section of stakeholders viz. shareholders, customers, investors, financial institutions, government, vendors, potential employee and the general public- To project a dynamic corporate entity and yet achieve individual product communication goals.How do you build the brand through interactivity for a diverse group of audiences? The hook used was profiling the product(s) in an exciting manner and making navigation easy and useful. New product web introductions were supported by extensive tie-ups with print media while consumer loyalty programmes and rewards drove traffic and retained interest.Driving through this world should be an enriching experience.