To enlighten people all over Japan on more fuel-efficient driving techniques. Rather than a CSR campaign, we launched the "FUN to ECO-DRIVE” campaign as a promotion. IMAGINE. ECO-DRIVE is an online content for you to interactively experience accelerator control through the wild imagination of a driver.

Together with TV commercials, it has increased publicity of a word “ECODORA (ECO-DRIVING)”. We have also held eco-driving contests at various places in Japan. The more “ECODORA” is recognised, the more users can save money and less CO2 is produced.