Cannes Lions

FUND FOR THE HOMELESS

PUBLICIS SALLES NORTON, Sao Paulo / BEZERRA DE MENEZES / 2004

Awards:

2 Bronze Cannes Lions
Presentation Image

Overview

Entries

Credits

Overview

Description

The goal of this work is to make people take heed of homeless people in the city's streets by making an analogy of the presence of pop-ups in portals that are fatally closed before they're even read. And by this form encourage contributions for the 'Abrigo Bezzera de Menezes'. The work shows a homeless person sleeping on a bench superimposed on the home page contents with a sign 'Click to close'. After clicking, instead of the image going away, only the homeless person disappears. On the empty bench we read 'Taking them off the screen is easy. But taking them off the streets will need your help'.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Past and Present

TBWA\HUNT\LASCARIS, Johannesburg

Past and Present

2018, APARTHEID MUSEUM

(opens in a new tab)