The calendar was launched in December 2011.

We publish an insert– notice format- in the “Ciudadano” newspaper by the concept “the newspapers cover news at day and people at night”. With this notice the homeless can be covered with the paper like a sheet.

2,000 people that circulated around the sector saw the installation. 600 of them uploaded photographs, videos and commentaries that they shared with their contacts in social networks. Four TV news programmes, seven press and tens of sites informed people about the news.