Cannes Lions
AMAZON, Seattle / AMAZON / 2022
Overview
Entries
Credits
Execution
An educational campaign we call “Valuable Lessons” that teaches people about the different ways our brand can save customer money. Each lesson features a different retail offering while being delivered with the same dramatic seriousness as real-world valuable life lessons.
In "The Savings Talk," a loving mother talks to her teenage daughter about the natural urges to shop for things at full price… and the unexpected joys of engaging in “safe-spending.”
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