The deliberate cinematic look and feel, and earnest performances of the cast were designed to dramatize and heighten emotional weight of each scene, while setting up the audience for a comical rug-pull once the brand entered the scene.

The choice to have the actors “play it straight” and commit to the characters, dramatic scene and genuine emotions that would occur during a real “safe-sex talk” created a distinctly self-aware comedic tone that naturally allowed the brand’s core saving message to be the catalyst for comedy/entertainment.

The director’s aim was to tell the story of a valuable (retail) lesson with the same importance and gravitas as actual life lessons.