Cannes Lions
SAATCHI & SAATCHI, Amstelveen / CANCER SOCIETY / 2004
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Description
Cancer is all around. We all know patients who’ve died. It feels likes an invincible enemy. Consciously or not: people doubt whether it’s still worth fighting. By adding hope to urgency we’ll revive the eagerness. Cancer doesn’t always have to be the end. This campaign kicks off the new theme.
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