Cannes Lions
I&S BBDO, Tokyo / undefined / 2009
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Description
ObjectiveIt is a newly developed product which has halved its calorie and oil content, in line with the recent boom in health consciousness. Focuses on the advantage and makes the distinction from other competitive dressing, and holds a position in the market.ConceptIn line with modern health awareness, it uses yoga as a motif because yoga is very popular with women.
In the ad we see various vegetables perform yoga poses.Women will intuitively feel that it makes vegetables healthier.TargetAll woman