Our 16,000 volunteers help Un Techo Para Mi Pais in many ways.But, what if they also become a media channel in itself?

To communicate this year’s fundraising, we created ringtones that we downloaded onto volunteers’ cell phones with a direct message.So, they spread the cause with every call received, wherever they were.

We created a media at no cost. An outdoor campaign with the highest contact points that Un Techo ever had.