Cannes Lions
W&CIE, Paris / LEAGUE AGAINST CANCER / 2012
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The league against cancer is making an appeal for donation through the TV spot "Donation's magic". This campaign aims at giving a better understanding of the league's missions - research, prevention to protect and help for patients and their families- missions, which can't operate without the generosity of people.Both educational and enchanting, the tv spot opens the doors of an enchanted whirligig puppets.. The soft and optimistic music has been scored specifically for the campaign and remind us of music boxes ..When poetry and generosity are combined, the magic may take place.
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