We borrowed eleven Universal Children's rights and turned them into Universal Children's Dreams.

Using boys and girls from M & MDB we designed cool evocative images, printed them at large scale and cut them into hundreds of mosaics that were sold over the counter at most retail stores across the city for 200.00 RD$Customers would place mosaics on a big mural and after they received a postcard thanking them for helping Grupo CCN build a Dream M & MDB.Pins were also offered for 25.00 RD$.Press ads, POP banners and online social network groups were created to explain the promotion.

In about 3.5 months:Companies across the city donated complete murals to the cause.The online social group went from just a few friends, to more than 2,000 members.Families all together joined in a great brand experience.36 murals were completedOver 15,000 pins were sold and 5,578,925 dominican pesos were raised (close to 160,000 U$)