We decided to offer our target audience more in return than what we asked from them: A personal gift from Eddy to film lovers, in return for a small donation.The activation idea: 'Have your own Eddy Terstall film'; a film directed by Eddy, based on your tweet to Eddy, and posted on your Facebook wall.A mini-mini film: for every €10 your tweet would result in 10 seconds of film. A donation of €60 or more: a film one minute long.We built a campaign micro site and organised a film crew of students.A tweet from Eddy started the buzz: 'Let me turn your tweet into a movie. Look at @eddystwitflicks'.

‘Eddy’s Twitflicks’ became a topic in on- and offline media. Eddy’s tweet was instantly retweeted, and dozens of blogs, websites and traditional media (radio, TV, newspapers) talked about it.

During the 2 weeks of the activation 47 ‘twitflicks’ were made and posted on Facebook. And thanks to a growing number of substantial donations the target was reached before the deadline on cinecrowd.nl. The end result exceeded even 6 times the target. Instead of the needed 20K, Eddy received an amount of 120K. And best of all, Eddy was able to turn his short movie into a full length feature film.