We hand-picked the 200 most central people within and around Norwegian football. These included officials, famous players, trainers, sports journalists and NFF employees from all over the country. We fully depended on the support of the last group, and by placing them on a list with celebrities, we hoped to get the focus we needed from the employees. The people on the list were challenged to become captains of the project. By accepting the task, they made their name and face available to support the campaign. Besides that, they pledged to donate a fixed, monthly amount of $35.

The 3D mailing piece, personally distributed by an NFF official, succeeded in bringing full focus to the importance of the campaign. That focus will be essential for Step 2 in the campaign: recruiting money box collectors for this year's fundraising campaign. The mailing piece resulted in the recruitment of important captains, among them trainers and captains of national football teams, both men and women.