The game was initially launched for desktop and mobile web and later as an android and iOS app.

Total Balls Played (Total questions answered) - 8.4 Mn

Total Runs scored (Total points scored by all players in the game) – 544 Mn

Total Playtime (A product of average session duration & number of sessions) – ~15,000 days

Number of Batsmen (total number of players) – 108,006

Total matches played (total sessions) – 2 Mn

#1 app on the Android Play Store in the Education genre

The basic objective of spreading knowledge about Mutual Funds and Investments in an interesting manner was accomplished seeing the data captured related to the player's journey and from the video testimonials of the few top scorers. It clearly reflected that there was a change in the behavioral patter of the players.

Some of the testimonials from the top scorers:

Ritesh Kumar, a Telecom Engineer with a Government Company - "I was thinking of doing MBA in operations but I have changed my mindset and now I am doing MBA in finance."

Hasit Jagasheth, CA and Tax Consultant - "And always there are few points that have slipped and you again remember them once you play such games."

Akshay Rathi, Engineer employed with Global Consulting Firm - "I use to think that I know most of the stuff but when I played the game, it changed me a lot and that's how it helped me."

Pankaj Jain, Computer Hardware Business Owner - "I would never have gained so much knowledge about Mutual Funds if I didn't play the game."

A fun, simple and engaging ‘Fundtastic Cup’ would throw interesting questions on finance and Mutual Funds, making players score runs with each correct answer and qualify for a chance to win exciting prizes through lucky draws. These prizes included I-Pads, Kindles, Mobiles, Tablets, goodie bags and one grand prize for a lucky winner in the form of a trip to Australia.

Available on desktops, mobiles and as an iOS and Android app, this exciting game consisted of 1,800 questions on investments & Mutual Funds. It was designed to meet varied competency levels across players – starting from very basic questions to eventually more challenging questions around Mutual Funds.

Once the person registered, the data regarding this journey in the game was collected in the back-end. At the end of the game, there were more than 100,000 participants, more than 15,000 days spent in the game and 8.4 million questions answered. The app has been installed more than 241,675 times and had topped the education category in the Android Play Store during its peak. The 5 highest scoring players have an average score of 205,000 runs and have answered all the 1,800 questions (with an average of 1785 correct answers) in the game along with the jackpot questions till 31st January 2015.

This data along with the video testimonials of few of the top scorers were analysed to understand and measure the success rate of the game. It reflected that people not only enjoyed playing the game but were also gratified for it. Their knowledge about Mutual funds and Investments not only increased but also helped them in taking few integral decisions in their professional life too about how financial education is important in everyday life.