Cannes Lions
PUBLICIS COLOMBIA, Bogota / CIREC / 2015
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Description
Colombia as one of the most heavily land-mined in the world. Many of the injured people by land mines are children.
The needs of a disabled child are many, the physiological needs of replacing a lost part of their body is one of the priorities.
Funtastic Hand, is a creative prosthetic system designed for kids could use their imagination to make their own prosthetics and have fun at the same time. Designed by industrial designer Carlos Torres. This prosthesis has a special device that allows to connect a functional hand or anything made of LEGO.
During 2 months we collected the LEGO pieces through mailboxes located in schools, kindergartens and toy stores.
This LEGO pieces were brought to La Escuela Colombiana de Ingeniería (The Colombian Engineering School) to start the development process of the prosthesis under the lead of Carlos Torres to finally been deliver to the kids in Cirec.
Execution
First of all, we created a prototype designed by industrial designer Carlos Arturo Torres. This prosthesis has a special device that allows to connect a functional hand or anything made of LEGO.
After some testing, we started the awareness campaign for the kids who wanted to help the kids with disabilities by collecting the LEGO pieces and helping them to reintegrate by playing.
During 2 months we collected the LEGO pieces through mailboxes located in schools, kindergardens, malls and toy stores.
This LEGO pieces were brought to La Escuela Colombiana de Ingeniería (The Colombian Engineering School) to start the development process of the prosthesis under the lead of Carlos Arturo Torres to finally been deliver to the kids in Cirec.
Outcome
At this moment, La Escuela Colombiana de Ingeniería (The Colombian Engineering School) is developing 15 more prosthesis, each prosthesis cost around USD3.000 (just the materials). These costs are being covered through money donations of schools, companies and people who want to help.
More than 500 mailboxes were installed at this time, and we´re still collecting more Lego pieces, locating more mailboxes around the country.
But the most important achievement, is the reintegration of the kids to the society and the chance to play again but feeling well in their daily lifes. The donation of the LEGO bricks by the other kids was the way to bring them closer to the problem, make them think about it and take action to help and build the prosthesis.
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