To present three new pieces of furniture by Rolf Benz in a way that is as unusual as the furniture itself.

A piece of furniture by Rolf Benz has a story to tell. It has a clear design language that has been reduced to the bare essentials. For our advertisements, we created a design that functioned exactly according to this principle: we developed a story (trees in uncomfortable situations think about becoming a piece of Rolf Benz furniture), and told it using only the means absolutely necessary. Clear, simple and reduced to the bare essentials.

Once our campaign images were launched, we observed a significant increase in demand for the pieces of furniture depicted in the motifs. We also had requests for posters of our advertising images.