Cannes Lions
SALEM, Sao Paulo / BRENTWOOD / 2007
Overview
Entries
Credits
Outcome
15% of the customers who received the mailing went to a Brentwood store to check out the sale. 20% of these purchased totaling roughly US$1,800,000 in sales. The total investment for the campaign was US$ 60,000.00. Therefore, the return on each dollar invested was US$29, or a ROI of 2,900%.
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