Cannes Lions
TEAM DETROIT, Dearborn / FORD / 2011
Overview
Entries
Credits
Description
Ford Fusion has been making big news with its quality, fuel efficiency, projected resale value and more. Since these aren't always the most exciting attributes to discuss, we decided to deliver the news directly to real, competitive owners in a surprising and fun way. The News Anchor for One campaign encountered these people in unsuspecting places and captured their true reactions to the news in an individual and dynamic way that made thew news impossible to ignore.
Similar Campaigns
12 items