Eurobest
DDB , Paris / VOLKSWAGEN / 2021
Awards:
Overview
Entries
Credits
Execution
3D illustration is a long process that involves a lot of different steps. More than 1200 hours were necessary to craft these visuals, starting with countless sketches, using a simple pencil and a lot of paper to find the right composition. Visual development is also a key step, especially when you have to imagine what the future will look like. We didn’t want to create a world too artificial or distant, so we chose a retro-futuristic style, which helped us preserve a more realistic feeling. All the different elements were designed and modeled to fit altogether in this new world: vehicles, buildings, roads, characters, animals, robots… Lightning, rendering, textures, and compositing slowly gave life to the whole picture. Last but not least, finalization was made on Photoshop, including matte painting, retouching and color grading.
Similar Campaigns
12 items