Cannes Lions
HAKUHODO, Tokyo / WACOAL / 2013
Overview
Entries
Credits
Execution
Wacoal’s mirror will analyze whether you are wearing your bra correctly from the data they have gathered from more then 40,000 people over a 50 year period. It will then reflect how the shape of your breasts will change after 10 years and then after 30 years later as a very real image. The degree of change differs from person to person.
The Mirror was expanded through out the country to over 100 stores. Lots of women came by the store to get a glimpse of their future breasts.
Outcome
Free publicity of $4 million.
Over 100,000 women experienced the future mirror. (In stores and smart phone app. combined)
93.1% of the people acknowledged that it is possible to reduce the effects of aging with lingerie.
Sales went up 300%.
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