"Food techs" land massively in france since several months. Funds raising, advertising, the most important segment is the delivery of home meals coming from restaurants.

Sociological evolutions

There is a growing number of singles in France, almost 10 million.

There is a stronger insterest for good cooking but less time to cook in urban areas.

There is considerable potential for this trend, especially in cities, especially as France is considered to be behind the neighboring countries of England, where the market is already seven times larger.

A fierce fight for the first place

In 2016, the Belgian startup Take Eat Easy, the British Deliveroo and the German Foodora are the three most offensive companies on the French market.

How?

Deliveroo presents #FUTUREFOOD, the first ever anticipated reality campaign. In 2050, we still like to order home-delivery TV dinners.

So Deliveroo has anticipated a future and dreamt up four exclusive food trays with chef Thierry Marx, all delivered by drone or jet pack.

It starts with an ad encouraging you to discover the recipes and the delivery system of the future.With a single click, you jump to the campaign’s digital platform where you’re welcomed by a chatbot. Depending on specific criteria the chatbot recommends one of the 4 dishes created by Thierry Marx. You then choose your preferred delivery method: drone or jet pack. Just one snag - you’ll have to wait until 2050 for the delivery! So to pass the time, Deliveroo invites you to look into the future that has been totally futurised for the occasion, with original product placement.

- 12 million TV, Cinema, digital and social network contacts.

- A 40% increase in traffic on Deliveroo.fr during the campaign. (Three weeks)

- And a brand boost of 40% in innovation and 45% in power.