Gala Contemplating You was an element of a special exhibition, Marvels of Illusion, at the Dalí Museum in St. Petersburg, Florida.

A photo kiosk at the museum turned visitors’ self-portraits into pixelated replications of the original artwork and projected these new images alongside the original monumental work of art. A corresponding mobile website allowed virtual visitors to submit their photos and become part of the artwork as well.

A New York Times feature article about the digital installation drew attention to the exhibit and generated record ticket sales.